Privacy Policy

Effective Date: October 29, 2024

Thank you for choosing Eye Comfort Blue (“we,” “our,” or “us”). EyeComfortBlue.com (“our website”) is committed to safeguarding your privacy and ensuring the protection of your personal data in line with the General Data Protection Regulation (GDPR). This Privacy Policy outlines how we collect, use, store, and protect your information when you interact with our website and services.

1. Who We Are

For any inquiries related to this Privacy Policy, feel free to reach out via email.

2. Data Collection and Types of Data Collected

We collect personal data only when necessary to provide our services effectively, as follows:

  • Personal Identification Information: This includes your name, email address, shipping address, and phone number when you make a purchase or create an account.
  • Payment Information: We use third-party payment processors to handle transactions securely. We do not store your payment card details; instead, they are processed directly by our secure payment partners.
  • Technical Information: We may collect information about your device, browser type, IP address, and usage data to optimize your experience on our website.
  • Cookies and Tracking: We use cookies and similar tracking technologies to personalize and enhance your browsing experience. For more details, please refer to our Cookie Policy.

3. Purpose of Data Collection and Legal Basis

We collect and process your data based on the following legal bases under the GDPR:

  • Performance of a Contract: To fulfill and manage your orders, payments, and shipping, and to provide customer support.
  • Consent: For marketing purposes, including sending newsletters, only with your explicit consent.
  • Legitimate Interests: To improve our website, products, and services by analyzing website usage and customer feedback.
  • Compliance with Legal Obligations: To comply with applicable laws and regulations, such as maintaining records for tax and legal compliance.

4. How We Use Your Information

We use your data in the following ways:

  • To process and manage your orders, payments, and shipping;
  • To respond to your customer service requests and provide support;
  • To send order updates and communicate about new products and offers (with consent);
  • To personalize and improve your experience on our website;
  • To maintain security, prevent fraud, and ensure the safety of our website.

5. Data Sharing and Disclosure

We do not sell or trade your personal data. However, we may share data with trusted third parties to support our business operations, under strict privacy agreements:

  • Service Providers: Payment processors, shipping providers, and IT service providers that assist in processing your data.
  • Legal Compliance: When required by law or to protect the rights, property, or safety of Eye Comfort Blue, our customers, or others.
  • Business Transfers: In the event of a merger, acquisition, or sale, your personal data may be transferred to the new entity, subject to the same privacy commitments.

6. Data Retention and Storage

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When we no longer need your data, we securely delete or anonymize it.

  • Account Information: Retained for as long as your account is active and for up to 5 years after your last interaction unless otherwise required by law.
  • Order Information: Retained for as long as required for accounting, tax, and legal compliance (typically 7 years).

7. Data Security

We implement industry-standard security measures, including encryption and access controls, to safeguard your data. We regularly review and update our security practices to protect against unauthorized access, disclosure, alteration, or destruction of your personal information.

8. Your Rights under the GDPR

Under the GDPR, you have the following rights regarding your personal data:

  • Right of Access: You have the right to request access to the data we hold about you.
  • Right to Rectification: You can ask us to correct any inaccurate or incomplete data.
  • Right to Erasure: You can request the deletion of your data, subject to certain legal exceptions.
  • Right to Restrict Processing: You have the right to limit the way we process your data in certain situations.
  • Right to Data Portability: You can request to receive your data in a structured, commonly used format and, where possible, have it transferred directly to another data controller.
  • Right to Object: You have the right to object to processing your data for direct marketing or other legitimate interests.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To Exercise Your Rights Please email us at eyecomfortblue@gmail.com with your request. We may ask you to verify your identity before responding. We aim to respond to all requests within one month, in line with GDPR requirements.

9. Children’s Privacy

Our website is not intended for individuals under 16 years of age, and we do not knowingly collect or process personal data from children. If we learn that a child’s data has been inadvertently collected, we will delete it as soon as possible.

10. International Transfers

While Eye Comfort Blue operates within the United States, some of our third-party providers may process data outside the European Economic Area (EEA). When we transfer your data internationally, we ensure it is protected under GDPR-compliant agreements, including Standard Contractual Clauses (SCCs).

11. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or regulatory requirements. We will notify you of any significant changes by updating the “Effective Date” at the top of this policy.

12. Contact Information

For questions, concerns, or feedback regarding this Privacy Policy or your personal data, please contact us:

13. Filing a Complaint

If you believe that we have not complied with this Privacy Policy or your rights under the GDPR, you have the right to lodge a complaint with a supervisory authority, such as the Information Commissioner’s Office (ICO) in the UK or a relevant data protection authority in your country.

End of Privacy Policy

This Privacy Policy ensures that Eye Comfort Blue respects your privacy rights and complies with GDPR requirements to offer a transparent, secure, and respectful user experience.